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Creating Your Personal Brand – Creating a Consistent Message

January 21, 2010

When the idea of creating your personal brand was first introduced, it was view as a self-improvement topic. As the Internet has become resource used by the general population, personal branding has progressed to become more self-packaging. It usually involves an individual pairing their name with a product or service that they have created or provide. Personal branding is the way we market ourselves to others and this branding affects the decision making process of consumers. They often lean…

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