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Understanding How Networks Form

January 22, 2010

If you want to have your own social network, it’s good to educate yourself on the theories that explain the dynamics of community building. Start with this question: how networks are created? Why do people come together? In other words, how does this happen on a general universal level? And more importantly, how will this apply specifically to your brand?

Academics and Social Networking

A classic book on this topic is Linked: How Everything is Connected to Everything Else and What it…

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