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Shazam & Dockers Make TV A "Clickable Media" During Superbowl

February 8, 2010

dockers_shazam.jpgMusic recognition company Shazam has teamed up with Dockers, the casual men’s wear brand from Levi to pioneer an innovative new type of consumer engagement ad to air during the US Superbowl game.

Consumers can use Shazam to “tag” the music in the ad, and thereby gain access to a specially developed product mobile website!
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